Fabletics
Experiential Campaign
Background:
Fabletics is a lifestyle and activewear clothing brand that operates on a membership shopping model.
Objective:
Create an experiential campaign highlighting an out-of-the-box reason for a consumer to purchase Fabletics clothing.
Opportunity:
Popularized by the pandemic, Athleisure is a hybrid style where activewear is worn as everyday comfortable attire. But as we transition to life outside of our homes and back to our busy lives post-pandemic, there is a new need for active casual wear.
Insight:
Running errands counts as cardio.
Strategy:
Fabletics is fit for any errand.
Collaborators:
Art Direction: Rachel King
Copywriters: Shritija Tamang & Rachel King
Concept:
The Life in Fabletics Errand Simulator is an immersive experience that allows consumers to try on and craft their perfect outfit to demonstrate that Fabletics athleisure is fit for any errand. The consumers will get to try out their fab-fits while getting gas, grabbing their treat drink, window shopping, and grocery shopping.