Nextbase Dash Cams

Digital / Social Campaign

Background:

NextBase is a British car technology company and the world’s largest manufacturer of dash cams.

Objective:

Create a digital campaign highlighting an unbeknownst reason a consumer should install a NextBase dash cam.

Opportunity:

Did you know some states are statistically known to have a significantly higher risk of dangerous car accidents? As soon as you cross some state lines your odds of a safe drive and a worry-free post-accident insurance handling plummet.

Insight:

The road to recovery post-accident is bumpier than the road you crashed on.

Strategy:

The odds are in your favor with NextBase installed.

Collaborators:

Art Direction: Rachel King

Copywriters: Matt Mendosa & Rachel King

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